Product Visualisation
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CGI Integration: FOOH Marketing
3D Product Highlight animation bridges the gap between reality and abstract design campaigns. You can tell a short story in 3-15 seconds using complex animation that is not achievable with real-life product photography and videography. The rise of CGI has redefined how brands market their products. A great example of this can be see here where brands intergrate their products into the real world using CGI. This is a new way to capture the audience and get mass traction with brands amassing millions of views on platforms like Instagram & Tiktok.
3DA Billboards
3D Product Highlight animation bridges the gap between reality and abstract design campaigns. You can tell a short story in 3-15 seconds using complex animation that is not achievable with real-life product photography and videography. The rise of CGI has redefined how brands market their products. A great example of this can be see here where brands intergrate their products into the real world using CGI. This is a new way to capture the audience and get mass traction with brands amassing millions of views on platforms like Instagram & Tiktok.
3D Product Photography & Rendering
01 Studio Product Renders
At the heart of any successful product marketing endeavor, studio shots serve as the backbone. Typically featuring a close-up of the entire product against a pristine white, black, or colored backdrop, these shots excel on online product pages/posts, boasting higher conversion rates compared to lifestyle shots.
02 Flat Lay Renders
Flat lays serve as a great approach to directly showcasing a product’s details, colors, and textures. They can be styled as a single product with other accompanying design elements or they can be styled and shown as a group collection.
03 Lifestyle Renders
Lifestyle or ‘Insitu’ Shots. This type of 3d product render features your product being used in its intended environment. These renders are perfect for showcasing how a product can be seen in
04 Turnables 360°
360 Turntables are a series of still images (typically 36) that enable online shoppers to interactively rotate your product 360 degrees to view it from all angles. They are almost always shot in a studio environment (black/white/colour background). According to a recent study by Adobe, 91% of online shoppers want the ability to spin the product 360 degrees.
05 Product Colourways
3D Product Colourways show your product in all available colours and finishes in a perfectly seamless and comparable set of images. These help your buyers compare all the options and select their preferred colours/finishes before purchasing.
06 Product Closeup
A Feature Shot is a close-up image of a specific feature of your product. These can be shot in a 3d studio environment or in a lifestyle insitu scene. They allow shoppers to see close-up detail of features that they are interested in. This builds confidence in your product and will increase sales.
07 Pack Shots
A 3D Product Packshots show your product and packaging in one image. Typically the product is positioned infront of the packaging and is shot in a studio environment (black/white/colour background). Packshots show potential buyers everything they are buying and will position the branding on your packaging centrally in the image. This helps associate the product with a brand and builds brand recognition.
08 Group Shots
Group shots are when you lay out all the products that come in the box or all of the products in a particular range. Think of these as more of an informational image as they provide vital answers to questions such as ‘what do I actually get when I buy this?’ or ‘what comes in the box?’. Group shots are typically shot in a studio environment.
09 Technical Visualisation
Technical Visualisations are images which illustrate function. They often use graphics overlaid on top of the render to visually demonstrate a particular feature. The main benefits of technical visualisations are: Ability to demonstrate internal non visible features of the product. Images that would be impossible to create using traditional photography methods are relatively simple in CGI. A great way of explaining certain features or functions in a simple visual way.
10 Architecture Visualisation
Our Architecture Visualization services bring architectural designs to life, offering clients a vivid preview of spaces before they’re built. Through high-quality 3D renders and immersive walkthroughs, we showcase detailed interiors, exteriors, and landscapes, helping architects, developers, and real estate agents communicate their vision with clarity. Our visualizations capture realistic lighting, textures, and materials, allowing clients to explore layouts and make informed design decisions. Whether for presentations, virtual tours, or marketing purposes, our architecture visualization enhances engagement, making designs tangible and captivating for potential buyers and stakeholders.
3D Product Showcase
These style of animations are perfect to represent a product and all of its components, indiviudally deconstructing a product in the 3D space and showcasing how it works. These videos can range from 30 seconds to up to 5 minutes depending on the complexity of the product.
