Kellogg’s Cornflakes: Simple Goodness
From farm to table, Kelloggs has been brining 'Simple Goodness' and good morndings to Aussies since 1924. The world was first introduced to Kellogg’s’ golden, crunchy Corn Flakes before the introduction of black and white TV, the internet, and the moon landing. Now Kellanova, the American multinational food manufacturing company, has launched via creative agency Bastion the first brand platform for Kellogg’s in five years, with a campaign heroing Corn Flakes, the original cereal that first hit Australian breakfast tables 100 years ago. The “Simple Goodness” campaign brings to life their brand mascot Cornelius the rooster, in a tale of the journey of Corn Flakes from farms to tables.
